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Journal of Marketing Analytics Q2

期刊收录：
ESCI
Scopus

基本信息

期刊ISSN：
2050-3318
期刊简拼：
J MARK ANAL
年发文章数：
58
E-ISSN：
2050-3326
Gold OA文章占比
19.62%
研究文章占比：
91.38%
是否OA：
No
Jcr分区：
Q2
中科院分区：

出版信息

出版商：
Springer Nature
涉及研究方向：
BUSINESS-
出版国家：
出版语言：
出版周期：
4 issues per year
出版年份：

2023-2024最新影响因子:4
自引率:47.50%
五年影响因子:5.3
JCI期刊引文指标:0.68
h-index:暂无h-index数据
CiteScore:5.40

期刊关键词

2区 ESCI Scopus

期刊简介

Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors.

Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter.

The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.

The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy.

The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.

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期刊简写：J MARK ANAL

此期刊被最新的JCR期刊ESCI收录