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MARKETING LETTERS Q3

期刊收录：
SSCI
Scopus

基本信息

期刊ISSN：
0923-0645
期刊简拼：
MARKET LETT
年发文章数：
48
E-ISSN：
1573-059X
Gold OA文章占比
28.00%
研究文章占比：
100.00%
是否OA：
No
Jcr分区：
Q3
中科院分区：
3区

出版信息

出版商：
Springer Nature
涉及研究方向：
BUSINESS-
出版国家：
出版语言：
出版周期：
4 issues per year
出版年份：

2023-2024最新影响因子:2.5
自引率:4.00%
五年影响因子:3.7
JCI期刊引文指标:0.61
h-index:暂无h-index数据
CiteScore:5.90

期刊关键词

3区 SSCI Scopus 管理学 BUSINESS 商业：管理

期刊简介

Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter paper (under 5,000 words including abstract, main text and references, which is equivalent to 20 total pages, double-spaced with 12 point Times New Roman font) on marketing, the emphasis being on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

Officially cited as: Mark Lett

《MARKETING LETTERS》期刊已被查看：次
期刊简写：MARKET LETT

此期刊被最新的JCR社科类SSCI收录